TW Steel stands unique amongst its rivals concentrating exclusively on continuing to develop and lead the oversized watch market it established with the introduction of its first collection in 2005.

‘The Watch in Steel’, has rapidly established itself as a big, bold, lifestyle brand. Its collections are reflective of, and available for all tastes and occasions without compromise to design or build. Successfully combining design and innovation, TW Steel offers a defined sense of individuality with style and quality assured.

Put simply, a TW Steel watch makes a powerful statement!

David Coulthard will proudly sport TW Steel branding on his race helmet as he returns to competitive action competing in the 2010 DTM Championship. The multiple Grand Prix race winner is delighted to be an ambassador for the brand promoting ‘The Watch in Steel’ in the marketplace and engaging consumers worldwide.

Many of David's greatest successes were powered by Mercedes-Benz and he maintains strong ties with the brand. His test run in a DTM C-Class this February renewed his hunger for racing and he is now back in action as a full-time DTM driver for MŸcke Motorsport.